Give Them An Experience!
At
"Thank you," I respond. I get up, walk to the bathroom, and take a shower. By
"That would be great," I say. Three minutes later the bellboy comes and gets my luggage. At
"Did you get a peaceful rest, Mr. Clark?"
I smile at her and nod my head yes.
"Mr. Clark, when will you be returning?"
"In March," I reply.
"We'll be sure to have your room waiting for you upon arrival sir." (They somehow manage to have the same room available for me when I go to this hotel. I almost feel as if they built the room just for me. By the way, it's the Amara Hotel in
"Thank you," I reply.
"By the way, Mr. Clark, your driver is here for you. Have a pleasant journey back to
So far this is normal. We're just going through my regular routine.
I proceed to the Mercedes Benz that's waiting for me. My luggage is already loaded in the car, so I tip the bellboy. A cheerful driver opens the door for me. He's smiling from ear to ear.
"Good Morning, Mr. Clark," says the driver. "My name is Jeffrey Tan, Sir."
Jeffrey is not my usual driver, but that's okay. Anyone who's that cheerful and excited before
"Top of the morning to you, Jeffrey." I respond. I get into the Mercedes (nothing special, just a regular four-door sedan) and I immediately notice three TV screens in the car. Hmmm, I think to myself. This is typical in the stretch limos, but this was just a regular four-door sedan E-Class Mercedes Benz.
Jeffrey interrupts my thoughts and says, "Mr. Clark, I understand you are from
(I wonder what else he knows about me. I check to make sure I still have my passport. It's still there.)
"Yes, I live in
"Not yet, Sir, but I'm sure it's a beautiful place to live."
This is a pretty cool guy, I think to myself.
He proceeds, "Mr. Clark, since your regular driver wasn't available, the hotel wanted to send you a world renowned driver. I've been featured on CNN, BBS, and other channels throughout the world because I have the only Mercedes that has a fully equipped Karaoke Singing Station in it. There are over one thousand songs programmed in my system, and I sing in eight languages. Do you sing Mr. Clark?"
"Only when the government is trying to quickly evacuate a building," I say jokingly.
He chuckles and says, "That sounds like me in my past life. Before getting into the transportation business, I was a Sergeant in the military for thirty years. I retired a few years back."
Just when I thought he was kidding around with all of this Karaoke stuff, he starts a video showing feature stories of him in all of these TV programs that he had mentioned. I watch in amazement for about seven minutes. Then, this guy puts on a headset, turns on a song, and starts singing Karaoke to an Indonesian Song. I couldn't believe what I was seeing or hearing. He was actually pretty good. Then, before I know it, he turns around and hands me a microphone.
What is this? I think to myself, as if I've never seen a microphone.
"Do you know the Beach Boys?" Jeffrey asks.
"Ummm... Yeah, I've heard of them." I'm trying to worm my way out of what I think is about to happen. All of a sudden, the Beach Boys" entire catalog of songs comes scrolling down the screen.
"Do you know Born To Be Wild?" -- he asks.
"Well ..." Before I can say anything more, the video begins, and the words appear on the screen.
"Just speak directly into the microphone for better results, Mr. Clark."
The next thing you know, I'm singing full fledge BORN TO BE WILD by myself in a Mercedes going seventy miles per hour down a freeway in Singapore at six something in the morning with full reverb and all. Just as the song was finishing, we pull up at the airport. I was just starting to get into it. I got out the car, gave this guy a tip that consisted of all the Singapore Dollars I had in my pocket, thanked him for the experience, and promised to call him when I'm back in Singapore so we can proceed with part two. I walked away saying WOW!
Just when you thought you've seen it all, you encounter something like that. As I walked into the airport terminal I thought about something Jeffrey said when I was watching one of the interviews of him. He said that he does Karaoke because we live in a stressful world. He said that people are stressed about a lot of things, and he simply wants to assist them in de-stressing -- even if it's just for a little while. I certainly felt de-stressed and more at ease and alert and ready to take my twenty-four hour journey back home.
So what's the point? The point is that Jeffrey Tan didn't just give me a ride to the airport; he gave me an experience. But he didn't give me just any experience; Jeffrey gave me an experience I won't ever forget. In fact, I thought about the experience my entire flight home.
My question to you is, "Why don't we do the same thing for our customers? Why don't we give them an experience?"
The next training or event you have for your group, give them an experience. Think of ways you can do what you do different and better that will ad value to the end user.
This entire equation has me thinking of what I can do to make your experience with Club Rhino and Jerry Clark better.
Here's what I've decided to do: I will immediately start converting all of my products to CD format so you have more flexibility and freedom as to which method of audio you choose to hear.
Also, since our training programs are so popular, and we only have so much space in our warehouse to store product, we tend to run out of stock more often than we would like. This means our customers -- this would be you -- have to wait for back-ordered items. No one likes to wait for back-ordered items, so I've decided to purchase a bigger office facility that has more storage capacity. I've already had a building in mind, and my experience with Jeffrey prompted me to solidify my decision and purchase it now.
I'm also forming closer alliances with some of my promoters around the world so I can increase the number of options you have for you and your organization to attend one of my events. Speaking of events, I'm even looking at completely obsoleting myself by totally revamping the way I conduct my seminars...
The bottom line is that I'm looking for ways to create positive and impactful experiences for you.
Why don't you do the same for your customers? Why don't you give them experiences that they will always remember and that they will surely tell other people about -- experiences like the one Jeffrey Tan provided for me.
Until Next Time...
Go, Go, Go!!!
Jerry "DRhino" Clark