Get Some "Noes"
Not long ago, I received a call from three of my network marketing students whom are each making over $10,000 per month. During my conversation with them via a three-way call, they told me that they were going to implement my 30-Day Mental Fast program throughout their organization.
I asked them why, and they responded, "We think it will help our people boost their personal productivity by sponsoring more people and retailing more product."
They also mentioned that they wanted to tie the 30-Day Mental Fast with some sort of a contest. The contest would be geared towards seeing who could get the most new retail customers and sponsor the most people within thirty days.
They asked me if I had any ideas.
"Of course I have ideas," I responded. "However, let me first ask you a few questions."
Question #1: What will it take for your people to gain more retail customers and sponsor more people?
"They would have to talk to people," one of them responded.
Question #2: Do you think most of your people already know that this is what it's going to take?
"Yes" was the response.
Question #3: What do you think stops or prevents people from talking to people if they know that's what they have to do in order to get the results they seek?
"Because they don't like the rejection; they just don't like getting the Noes," was the immediate response from all three of them.
Question #4: Will your people gain very many new customers or distributors if they aren't willing to get some "Noes?"
"Nope, not at all."
"Ok, then," I continued. "I suggest you run a contest that will allow your people to perceive "noes" as pleasurable instead of painful, because as long as your people are viewing "noes" as painful, they won't do what it takes to build a network marketing business. Now, are you ready for my idea?"
"YES," they all said in unison.
"Ok. Here's what I propose you do. Run a contest whereby the people win by getting the most 'noes'."
They were somewhat shocked that I would make such a suggestion, but by this time they were very receptive.
I continued by telling them it would be up to them to lay the ground rules and decide what would actually constitute as a "no." I also suggested that they make sure the people use tracking sheets to keep track of everyone they talked to during this thirty-day contest. They'd have to write down the name and phone number of each person they contact on this tracking sheet, along with what their approach was and the result. I further suggested that they do some random spot checks at the end of the thirty days to make sure everyone remained honest with the program.
In the end, everyone who achieved a certain number of "noes," say 77 for example, would win a prize. There would also be another bigger prize for the people who get more than 77 "noes" during that thirty day period. I explained that this approach would enable their people to get comfortable receiving "noes," for if we get enough "noes" in this business, a "yes" is sure to come.
I then put my students on hold as I answered another call. By the time I returned to the line, they had already mapped out a strategy for their new contest. They were excited about implementing it. I then told them that one thousand "Qualified Noes" is all it takes to get rich in this industry.
What is a "Qualified No"? A "Qualified No" is simply a "No" that comes from a prospect instead of a suspect. A prospect is someone who has stated that he or she is open to getting and reviewing more information. A suspect is someone who's not even open-minded enough to evaluate the concept or get more information on the products from the get-go.
In case you're still wondering, here's the point:
Go ahead and get some "noes"!
Until Next Time...
Go, Go, Go!!!
Jerry "DRhino" Clark